I was recently introduced to chislic. If you’re not familiar with chislic, it’s cubed and deep fried red meat, an iconic staple found only in South Dakota. There was a saucer-sized plate of the stuff in front of me at a family restaurant in downtown Sioux Falls. I had reservations there with my contact at Avera eCare on November 8.

Over the last month, URAC’s Marketing Department has been engaged in a campaign to alter the narrative around Telehealth Accreditation. To date, there are no outside forces, no health plans, no regulations, no scary monsters under the bed, that would require or mandate URAC’s Telehealth Accreditation.

June 13 was an important date for us here at URAC. Typically, the 13^th day of the month is associated with superstitions about bad luck. But for us it marked a key moment in national recognition and thought leadership. Because on June 13 URAC hosted and moderated a webinar about our Clinical Integration (CI) Accreditation program.

As of Monday, June 4, the URAC Sales team has initiated an aggressive outreach for our Telehealth Accreditation program. For some time, all eyes have been on new business sales as we’ve worked to generate new opportunities in the Provider Suite, for telehealth in particular.  The sales team is now engaged in strategic business development tactics that are being deployed on a daily and weekly basis.

As mentioned in the All-Staff meeting on April 26, the Sales team is undergoing a fundamental change in the way we conduct business. Spearheaded by our new Sales Director Kurt Acker, there will be three primary areas of focus:

Over the last several months we’ve been a part of some encouraging activity related to our Clinical Integration Accreditation program. Last month I wrote about our President and CEO Kylanne Green speaking at a Clinical Integration summit in Chicago. Since that time, URAC’s been in engaged in two high-level events designed to promote the value of our CI program.