June Telehealth Sales Campaign

By Che Parker on 6/7/18 11:32 AM

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As of Monday, June 4, the URAC Sales team has initiated an aggressive outreach for our Telehealth Accreditation program. For some time, all eyes have been on new business sales as we’ve worked to generate new opportunities in the Provider Suite, for telehealth in particular.  The sales team is now engaged in strategic business development tactics that are being deployed on a daily and weekly basis.

In other words, we’re making tons of phone calls, sending out well-crafted emails, and identifying old and new targets that would benefit from our program. This heavy push will take place throughout the month of June… but it doesn’t end there. The short-term goal is to generate interest, to close deals that just need that final effort, and to build volume in the pipeline. The long-term goal is to get us closer to our 2018 goal of 10 telehealth agreements sold.

This focused sales effort is the culmination of two years of telehealth lead gathering and nurturing by both sales and marketing. This is an important step for the sales team. The work taking place this month will set the foundation for both near term and long-term success with regards to selling our Telehealth Accreditation program.
Che Parker

Written by Che Parker

Che Parker, M.A., is vice president of sales and marketing at URAC. His 20 years of public relations, brand strategy and communications experience in healthcare includes positions at Kaiser Permanente, Geisinger Health System, Inova Health System and Suburban Hospital. Che is also the author of three fiction books.

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