Social media is the best way for an organization to organically increase its visibility and assert itself as an influencer.
As part of URAC’s strategic goal of increasing our share of voice in the marketplace, Marketing held a Twitter workshop with URAC’s Executive Team. During the workshop, the Executive Team set up Twitter handles and learned how to use the platform.
But, Twitter is not just an effective tool for the C-Suite team. The most successful Twitter users have a niche area of expertise. Because you all are experts in your respective fields, others on Twitter would love to hear from you!
If you are interested in getting started on Twitter, here are some ideas:
- Read the Do’s and Don’ts below:
- Do keep it short. Although Twitter allows 140 characters, research has shown that if you can tweet messages between 100 and 115 characters long, they’re more likely to be retweeted.
- Don't be a robot. Your tweets should convey your brand’s voice, but there’s no need to be too formal here like on other channels like LinkedIn.
- Do engage with followers. Be social. Connect with your followers, retweet them, ask questions, etc.
- Don't engage just with your followers. Search for relevant hashtags to find and engage people who don’t follow you.
- Do tweet strategically. Pick your content carefully. If you don’t know where to start, share content from The URAC Report.
- Don't overuse hashtags. Aim for a maximum of one to three hashtags per post.
- Do tweet about URAC's downloadable reports. Share content from URAC’s Industry Insights section of The URAC Report.
- Don't be self-centered. Your content should keep the balance between self-promotion (this includes URAC content) and content created by others.
