Here at URAC, we're doing a lot to increase our visibility recently, which includes writing many of articles, social media posts, and press releases. You may know that we follow AP style, but in our writing we have wavered back and forth between using "health care" or "healthcare". So which is it?

This past month, URAC hosted the second annual Telemed Leadership Forum, which attracted over 120 attendees, including policy leaders, provider groups, telehealth providers, and hospitals and health systems. Our first two keynote speakers on the first day were a big draw, featuring Brendan Carr, Commissioner at the Federal Communications Commission (FCC), followed by Laura McWright, Deputy Director of the Seamless Care Models Group, Centers for Medicare & Medicaid Services (CMS).

Social media has revolutionized the way we do business online and connect with customers. But without a strong voice, social media marketing is an uphill battle. This is why Marketing has put together a Social Media Brand Voice Guide. The guide offers direction not only on voice, but also style, tone and how to deal with negative feedback online.