It's been around nine months since we initiated the content marketing strategy with implementation and integration of the Hubspot marketing automation tool and launch of the blog, The URAC Report.

So it was pretty awesome to show our "marketing stack" at the recent Joint Advisory Group meeting, and again the following week at the Account & Client Services staff retreat. Che and I presented the different types of content developed for URAC audiences -- from articles to webinars, and the impact that content marketing has had on website traffic, leads, audience engagement, media share of voice, and more.

Click here to view a PDF of the presentation slides.