As we head into the final quarter of the year, we’re still full steam ahead with our content marketing strategy.  Content marketing includes not only articles for The URAC Report and social media posts, but also Industry Insight Reports, webinars, and in-person events. 

We have more than 400 registrants so far signed up for the October 10 webinar, URAC’s Core Standards v4.0: Key Points to Know. Donna Merrick will present an overview of the new Core Standards and major revisions in this webinar that’s free to URAC clients.

On October 25, two of URAC’s Clinical Integration Accreditation clients participate in a panel discussion webinar, The Path to Clinical Integration: Two Children’s CINs Tell How They Achieved a Framework for Success with Accreditation. The panel discussion will be moderated by Deborah Smith.  We published this article in The URAC Report, which was also picked up in Becker’s Hospital Review, giving more exposure to the webinar.

On November 14, Marybeth Farquhar, Jason Goldwater of National Quality Forum, and another invited speaker, will present a webinar on The Politics of Performance Measurement. (The landing page isn’t ready yet, so there is no link to provide). Marybeth is also in the middle of planning a December webinar on Demystifying the Measures Process.

In October, look for our next Industry Insight Report, which will focus on Transitions of Care. We’ll be promoting this report through The URAC Report, social media, email and other channels. Our last Industry Insight Report, Clinically Integrated Networks: A Framework for Clinical and Financial Success, has gotten more than 700 downloads – many of which came from promotions through Becker’s Hospital Review, bringing in new prospects to URAC and raising brand awareness.

In November, URAC will have a table at Becker’s CEO + CFO Roundtable in Chicago. This is one of their smaller events, though they have more than 122 speakers, including 67 CEOs and 26 CFOs presenting at this conference.  Our focus at this event will be on URAC’s Clinical Integration, Accountable Care, and Telehealth Accreditation programs. We’ll be attending sessions and gaining knowledge of the needs and challenges in this key market segment, as well as increasing brand awareness for URAC.

Part of our marketing strategy for the Telemed Leadership Forum 2018 is to publish valuable, relevant content in The URAC Report, which increases engagement with our target audiences. You’ll find articles based on interviews with the experts speaking at our event. The event has its own Twitter handle: @TelemedLeaders.

And finally, we’re still on target for a December launch of a new website, which will be content driven and will focus on the needs of our audiences.