Written by Allison King

As URAC’s director of marketing and communications, Allison King thoroughly enjoys applying her content marketing know-how at URAC. Originally embarking on a career in newspapers, Allison went into marketing more than 20 years ago. Most of her career has been in the B2B healthcare publishing industry. In addition to her bachelor’s degree in journalism, she has two master’s degrees – an MBA and M.S. in Management. She enjoys riding and dressage lessons on the weekends, yoga, and weight lifting.