Content Marketing Campaign for Clinical Integration Accreditation Launches This Week

By Allison King on 8/4/17 10:58 AM

The release of our latest Industry Insight Report, "Clinically Integrated Networks: A Framework for Clinical and Financial Success," launches our new content marketing campaign for clinical integration accreditation. 

Shadow background - CIN Cover Insdustry Report.pngIn addition to our own blog article on The URAC Report and social media promotions, we have a three-month promotion with Becker's Hospital Review that includes text ads and banner ads in their subscriber e-newsletters, lead generation landing page on their website, and an eblast to their lists.

A few nuggets from the Industry Insight Report:

  • URAC accreditation helped Phoenix Children's Care Network (PCCN) land a contract with a commercial health plan to serve as its exclusive network for pediatric care.
  • The vice president of PCCN says that "achieving URAC accreditation really gave us credibility."
  • URAC's accreditation process helped St. Vincent's Health Partners identify gaps in its information sharing processes, including a gap related to transitions of care for patients at high risk of readmission.
  • The executive of Seattle Children's Care Network says that "other than going to the FTC and getting their sign off, which is a lengthy, costly direction to go, URAC accreditation is the best way to be recognized as a vibrant clinically integrated network."
  • St. Vincent's Health Partners attribute improvements to their URAC clinical integration accreditation, including reducing inappropriate ER utilization by 70 percent among an employer group and by 25 percent among a commercial patient population.

The report is an interesting read. I would encourage everyone to download it here. While we are using this report for lead generation (having people fill out a form to get the download), feel free to send the PDF directly to your clients and prospects. But if you want to share the report publicly, such as on your LinkedIn, Twitter, or Facebook networks, please share the URAC social media posts:

Twitter: https://twitter.com/URAC/status/892821210303737856
LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6298588541786030080
Facebook: https://www.facebook.com/urac.org/posts/777288865787448:0

Allison King

Written by Allison King

As URAC’s director of marketing and communications, Allison King thoroughly enjoys applying her content marketing know-how at URAC. Originally embarking on a career in newspapers, Allison went into marketing more than 20 years ago. Most of her career has been in the B2B healthcare publishing industry. In addition to her bachelor’s degree in journalism, she has two master’s degrees – an MBA and M.S. in Management. She enjoys riding and dressage lessons on the weekends, yoga, and weight lifting.

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July Accreditation Numbers

New Business – 5

Reaccreditation – 9

Conditional – 3

Provisional – 0

 

August Birthdays 

Tracy Jackson – 8/1

Josh Spofford – 8/8

Bilqis Lester – 8/13

Deborah Smith – 8/16

Bonnie Zickgraf – 8/19

Bryan Snapp – 8/29

Allison King – 8/30

 

August Anniversaries

Aaron Turner-Phifer – 5 years

Ashley Adamik – 1 year

Marlene Bolster – 1 year

Diana Concepcion – 1 year

Bryan Snapp – 1 year

Heather Valiton – 1 year