As part of our content marketing strategy, we’ve launched these initiatives to drive awareness, engage audiences, position URAC as a thought leader – and, ultimately, generate new leads.
VA Community Care RFP
URAC VA Community Care Network Resources provides information that our clients and prospective clients need to know about the Department of Veterans Affairs (VA) RFP requirements, and how URAC accreditation fits into the process.
Bidding for the VA’s Community Care Network Contract: How URAC Accreditation Helps is a webinar presented by Kylanne Green and Aaron Turner-Phifer on Friday February 3. As of this writing, we have 92 registrants signed up. This webinar will also be offered as an On-Demand webinar.
Telehealth
Disrupting Healthcare: Risks and Rewards of Telehealth is a new Industry Insight Report by URAC. It’s available as a free download for individuals who fill out the landing page form. This was also promoted to the subscribers of Telemedicine Magazine.
Telehealth Ensuring Quality: Virtual Doctor Visits is a landing page to accompany the NBC4 telehealth campaign. Since many viewers in the Washington DC area are likely in government and healthcare positions, we added links to this page to view various resources that URAC provides.
The URAC Report
To position The URAC Report as a news hub, we’ve added additional resources, including an Industry Insights section that features free downloadable resources, a link at the top to Videos (which goes to URAC’s Vimeo channel), and a Twitter feed. Also, over the next couple of weeks, we are launching a series of five articles called “Trends Watch,” which will examine challenges and opportunities for 2017 in case management, pharmacy, health plans, physician networks, and utilization management.
