Marybeth Farquhar is the vice president of quality, research, & measurement at URAC. She is responsible for conceptualizing and implementing URAC’s strategy for measurement and research. Farquhar has over 30 years of experience in the field of nursing and health care administration, research, and quality measurement. Prior to her tenure at URAC, Farquhar was vice president of performance measurement at the National Quality Forum and was responsible for strategic oversight of the consensus development process. Prior to NQF, she led key activities of the Agency for Healthcare Research and Quality performance measure initiatives and worked with the Consumer Assessment of Healthcare Providers and Systems (CAHPS) team on several projects, including Hospital CAHPS.